How can a small local business with no marketing budget use...

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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Place

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

People

Rich people actually spend a whole lot, but the market is the market and there is only one price for the same item and it is much easier for the rich to buy it or lease it or rent it because its expensive to be poor. So why do people have such ideas?

Good marketing is doing this well.

Product

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Price

Processes

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How can a small local business with no marketing budget use social media to attract more customers?

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